Social media websites like Facebook and Twitter are invaluable resources for any organization. The potential to communicate and build loyalty within your existing customer base is exceptional. The medium lends itself well to organic growth through "digital word-of-mouth" where your current clients help bring in new business.

Small business and Fortune 500 companies alike have all realized the usefulness of social media as a tool. These sites allow a degree of personal interaction with the customer unavailable through traditional means like advertising, direct mail or even email. Not only are social media sites the preferred way many younger clients like to receive information; they can also be used to generate interest and loyalty.

The existing infrastructure of sites like Twitter and Facebook make it easy to connect, allowing the matter of creating interesting content to be front and center. Contests, special offers, giveaways and similar promotions can be used to spark new or return customers and keep your business on people's minds.

We here at Effex Agency are experts, and users, of a lot of social media. There are dozens of major sites beyond the big two, Facebook and Twitter, and things are changing constantly. We can help you develop a winning strategy for how best to communicate your message on these platforms, whatever they may be.

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