Post Shareable Content

If you want your fans to share your content online, try thinking about what they love to share in real life! People share things to connect, experience and interact with friends. So try sharing content that awakens their curiosity, amuses them, emotionally moves them, helps or challenges them. Don't expect fans to share content that is not worth sharing, even if they adore you!

Check Your Inbox Regularly

Facebook Timeline came up with a new and more personal way of communicating with fans through the inbox. Check it regularly and make sure to answer as most of them as you can and in the shortest period of time. They rely on your Facebook page to help them out with any questions they have.

There's a lot of advice out there on how to get the most out of your business' Facebook page. When it comes to Effex Agency's tactics for Facebook marketing in Melbourne, Florida and elsewhere, we like to use the 50/30/20 rule as a good starting point.

You’re a small business owner. You work to offer the best service to every customer. You have a great small business website built by a local Melbourne Florida web designer and a page on Facebook and Twitter. You’ve done everything you need to get business from the web and social media, but what are you doing to keep on top of it?

Florida CHAIN, a state wide health care advocacy group, came to Effex Agency looking to rebuild their website from the ground up. They had outgrown their current website, they couldn't add content easily or adapt the site to new campaigns. The design was also outdated and overly bold. It distracted from the content instead of complementing it.

Last week Google Plus turned two years old. The search giant's social network has had trouble catching up with the big players like Facebook and Twitter despite regular new features and updates. But that doesn't mean you shouldn't consider creating a page for your Brevard small business. There are some real benefits to being on Google Plus.

Last week we looked at a few ways to improve local search standing for your business. This is such an important topic for Brevard small businesses, we wanted to show more ways to get an advantage over your competition in Google local search.

When deciding what social networks are best for your small business, Pinterest has become a more appealing option for many. Visitors to e-commerce sites from Pinterest are more likely to make a purchase, making the image based social site an easy choice for retailers. Now, with the release of rich pins, Pinterest is making pins more useful and not just for it's users but also for brands.

At Effex Agency we spend a lot of out time talking about social media and search engine marketing for our Melbourne, Florida small business clients. We often hear about how overwhelming it can be to do even basic research. Articles are written every day by countless blogs and websites on the ins and outs of being seen on the web.

Don't be overwhelmed, and definitely don't give up in frustration. Regardless of your budget, personal computer knowledge or the nature of your business, there are things that will work for you online. Just keep these tips in mind.

When you're writing content for your blog or the news section of your Melbourne, Florida business website, getting your content shared on social media platforms - like Facebook and Twitter - is your major goal. To get your message out and secure a good spot on search engine result pages, your new page being shared widely is critical.