Last week Google Plus turned two years old. The search giant's social network has had trouble catching up with the big players like Facebook and Twitter despite regular new features and updates. But that doesn't mean you shouldn't consider creating a page for your Brevard small business. There are some real benefits to being on Google Plus.

Last week we looked at a few ways to improve local search standing for your business. This is such an important topic for Brevard small businesses, we wanted to show more ways to get an advantage over your competition in Google local search.

One of the best ways to drive traffic to your small business website is to make sure you rank well in local listings. Over half of Google searches are from logged in users and many more are searching from mobile phones. In both cases, location information is available and automatically factored into the search results. So, someone searching for a restaurant or auto mechanic, will automatically see localized results.

At Effex Agency we spend a lot of out time talking about social media and search engine marketing for our Melbourne, Florida small business clients. We often hear about how overwhelming it can be to do even basic research. Articles are written every day by countless blogs and websites on the ins and outs of being seen on the web.

Don't be overwhelmed, and definitely don't give up in frustration. Regardless of your budget, personal computer knowledge or the nature of your business, there are things that will work for you online. Just keep these tips in mind.

When you're writing content for your blog or the news section of your Melbourne, Florida business website, getting your content shared on social media platforms - like Facebook and Twitter - is your major goal. To get your message out and secure a good spot on search engine result pages, your new page being shared widely is critical.