As a small business based in Brevard County, Effex Agency works with many of the local Chambers of Commerce and other economic groups. We wanted to tell you about "Made In Brevard" a joint venture among the Economic Development Commission of Florida's Space Coast (EDC) and the four Chambers.

Last week we looked at a few ways to improve local search standing for your business. This is such an important topic for Brevard small businesses, we wanted to show more ways to get an advantage over your competition in Google local search.

One of the best ways to drive traffic to your small business website is to make sure you rank well in local listings. Over half of Google searches are from logged in users and many more are searching from mobile phones. In both cases, location information is available and automatically factored into the search results. So, someone searching for a restaurant or auto mechanic, will automatically see localized results.

Peninsula Title Services is a title insurance company. They've been serving real estate professionals in Palm Bay and Melbourne, Florida for many years. They came to Effex Agency looking for a new updated website with a host of features that would draw potential clients to them.

Search engine marketing is a collection of techniques that improves the chance of your website showing up when someone searches for what your business does. Effex Agency will work with you to create an internet marketing strategy, using the tactics outlined below, that will drive traffic to your website and increase sales.

Organic Search

Organic search results are the listings on a search engine results page that appear based on their relevance compared to the search terms. Getting good ranking under organic search requires creating a website using strong search engine optimization techniques, writing regular targeted content and a bit of patience.

Organic search ranking, depending on your target terms can take some time to cultivate but it will more than pay off in the end. When your website ranks well under key search term and drives business your way, you'll be glad you made the investment.

Local Search

With 97% of consumers going online to research local purchasing decisions, local search engine marketing has become more important than ever for small businesses in Melbourne, Florida.

Whether it's for convenience, better service or to support the local economy, many consumers are choosing to shop local and patronize small business. Most of them start by looking online. Is your business listing in Google Local and similar local search sites up to date and complete?

Our experts will work with you to optimize your local search listings on services like Google+ Local, Bing Places and Facebook check-in. Potential clients will see your listing, visit your website and become your customer first.

Link Building

A huge factor in how today's search engines rank the importance of webpages, is how many other sites link to them. Building those links requires quality content that others see value in linking to and takes a lot of time and networking with bloggers and website owners. Our experts can help you build those networks and spread your message far and wide. We even offer content writing services to keep the momentum going.

Social Media

The amount of attention your brand gets on social network sites like Facebook, Twitter, Google+, LinkedIn and others has become an important part of search ranking. Let us help you get the most out social media and leverage it to improve your search ranking.

Interested in search engine marketing services for your small business? Contact Effex Agency using the form below or call us at 321-652-5851 today.

At Effex Agency we spend a lot of out time talking about social media and search engine marketing for our Melbourne, Florida small business clients. We often hear about how overwhelming it can be to do even basic research. Articles are written every day by countless blogs and websites on the ins and outs of being seen on the web.

Don't be overwhelmed, and definitely don't give up in frustration. Regardless of your budget, personal computer knowledge or the nature of your business, there are things that will work for you online. Just keep these tips in mind.