Atlantis Urgent Care serves patients from it's new Brevard County beachside office located right on the border between Indian Harbour Beach and Satellite Beach. They came to Effex Agency shortly before the move to their new office, looking to update and rebrand themselves. Their existing logo and marketing materials were based on the office complex they were now leaving.


With input from the doctor we came up with a few new logo concepts. We worked to create something that would stand out but fit with the oceanfront location of the clinic. After some minor revisions, they chose the logo you see here.

The bold red makes it noticeable and communicates emergency services. The medical cross and hurricane swirl contribute to that message.

We chose a red and white color scheme and coupled it with vivid photos of the beach to complement the same theme, beachfront emergency care.


Effex Agency created a variety of print design pieces using Atlantis Urgent Care's new branding. We started with a "we're moving" post card to inform patients of the office move. After that we worked to create business cards, magnets, pocket folders, letterhead, envelopes and banners.

The whole line of printed materials feature bright red and white colors and scenes of the ocean, tied strongly together, they create an incredibly consistent visual brand that will help prospective patients remember Atlantis Urgent Care when they need medical services.

Website Rebranding

Atlantis Urgent Care's website was a bit outdated but built on the Wordpress content management system. It included a patient portal and a secure pre-registration form among other features. Effex Agency was able to quickly and affordably reskin the website to match the bold bright appearance of the clinics new branding and printed materials.

Learn more about Effex Agency's services and how we can help your small business. Give us a call at 321-652-5851 or use the contact form below.

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We Service All Of Brevard County
Palm Bay
Merritt Island
Satellite Beach
Indian Harbour Beach